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Start with purpose In this video, How great leaders inspire action , TED speaker Simon Sinek shows how great leaders, like the Apple founders, Martin Luther King and the Wright Brothers, inspire action by starting with ‘the why’. As you watch this consider, ‘Why does my work matter? Why should people care?’   Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ... (Filmed at TEDxPugetSound.)

Adam Arvidsson, Brands: Meaning and Value in Media Culture, 2006 A challenging critique of how brands work on us Tilde Heding, Charlotte F Knudtzen and Mogens Bjerre, Brand Management, 2009 An accessible guide to the various ways academics have defined ‘brand’ Naomi Klein, No Logo, 2000 The famous anti-brand (actually anti-corporate) manifesto Martin Lindstrom, Brandwashed, 2011 Insider analysis of tricks companies use to manipulate our minds and persuade us to buy Debbie Millman, Brand Thinking, 2011 Fascinating interviews with some of the top practitioners in branding David A Aaker and Erich Joachimsthaler, Brand Leadership, 2009 Probably the definitive academic overview of brand management Winston Fletcher, Advertising: a very short introduction, 2010 Very clear and logical account of history of advertising, and structure o

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