Adam Arvidsson, Brands: Meaning and Value in Media Culture, 2006
A challenging critique of how brands work on us
Tilde Heding, Charlotte F Knudtzen and Mogens Bjerre, Brand Management, 2009
An accessible guide to the various ways academics have defined ‘brand’
Naomi Klein, No Logo, 2000
The famous anti-brand (actually anti-corporate) manifesto
Martin Lindstrom, Brandwashed, 2011
Insider analysis of tricks companies use to manipulate our minds and persuade us to buy
Debbie Millman, Brand Thinking, 2011
Fascinating interviews with some of the top practitioners in branding
David A Aaker and Erich Joachimsthaler, Brand Leadership, 2009
Probably the definitive academic overview of brand management
Winston Fletcher, Advertising: a very short introduction, 2010
Very clear and logical account of history of advertising, and structure of the industry
Jonathan Knowles and David Rutherford, Vulcans, Earthlings and Marketing ROI, 2008
A friendly guide through the minefield of measurement and valuation
Liz Moor, The Rise of Brands, 2007
Research-based account of what goes on inside brand consultancies
Marty Neumeier, The Brand Gap, 2006
A quick and sensible introduction to the difference between strategy and brand
Wally Olins, The Brand Handbook, 2008
Comprehensive coverage from the guru of corporate branding
James Webb Young’s A Technique for Producing Ideas, 2003
One of the most practical (and shortest) books on creativity
Alina Wheeler, Designing Brand Identity, 2013
The best overview of brand design
Erik Roscam Abbing, Brand-Driven Innovation, 2010
Pioneering, rigorous and also very well illustrated
Alex Bogusky and John Winsor, Baked In, 2009
Practical book on how brands these days are about the product, not the advertising
Mary Jo Hatch and Majken Schultz, Taking Brand Initiative, 2008
How organisations need to align their vision, image and culture
Andy Milligan and Shaun Smith, Uncommon Practice, 2002
An inspiring survey of how many top brands get their people to do the right thing
Daniel Pink, Drive, 2009
Recent scientific research on what motivates people to do things
Rachel Botsman and Roo Rogers, What’s Mine is Yours, 2010
Pioneering book on consumers who don’t want to own things
Rick Levine, Christopher Locke, Doc Searls and David Weinberger, The Cluetrain Manifesto, 2000
Prophetic manifesto on the effect of the internet on the credibility of corporate messages
A challenging critique of how brands work on us
Tilde Heding, Charlotte F Knudtzen and Mogens Bjerre, Brand Management, 2009
An accessible guide to the various ways academics have defined ‘brand’
Naomi Klein, No Logo, 2000
The famous anti-brand (actually anti-corporate) manifesto
Martin Lindstrom, Brandwashed, 2011
Insider analysis of tricks companies use to manipulate our minds and persuade us to buy
Debbie Millman, Brand Thinking, 2011
Fascinating interviews with some of the top practitioners in branding
David A Aaker and Erich Joachimsthaler, Brand Leadership, 2009
Probably the definitive academic overview of brand management
Winston Fletcher, Advertising: a very short introduction, 2010
Very clear and logical account of history of advertising, and structure of the industry
Jonathan Knowles and David Rutherford, Vulcans, Earthlings and Marketing ROI, 2008
A friendly guide through the minefield of measurement and valuation
Liz Moor, The Rise of Brands, 2007
Research-based account of what goes on inside brand consultancies
Marty Neumeier, The Brand Gap, 2006
A quick and sensible introduction to the difference between strategy and brand
Wally Olins, The Brand Handbook, 2008
Comprehensive coverage from the guru of corporate branding
James Webb Young’s A Technique for Producing Ideas, 2003
One of the most practical (and shortest) books on creativity
Alina Wheeler, Designing Brand Identity, 2013
The best overview of brand design
Erik Roscam Abbing, Brand-Driven Innovation, 2010
Pioneering, rigorous and also very well illustrated
Alex Bogusky and John Winsor, Baked In, 2009
Practical book on how brands these days are about the product, not the advertising
Mary Jo Hatch and Majken Schultz, Taking Brand Initiative, 2008
How organisations need to align their vision, image and culture
Andy Milligan and Shaun Smith, Uncommon Practice, 2002
An inspiring survey of how many top brands get their people to do the right thing
Daniel Pink, Drive, 2009
Recent scientific research on what motivates people to do things
Rachel Botsman and Roo Rogers, What’s Mine is Yours, 2010
Pioneering book on consumers who don’t want to own things
Rick Levine, Christopher Locke, Doc Searls and David Weinberger, The Cluetrain Manifesto, 2000
Prophetic manifesto on the effect of the internet on the credibility of corporate messages
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